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Search engine meets social network challenge Baidu plus mobile Internet cloud field (VC319)
Perhaps it was the inspiration for Mark Zuckerberg ’s 2010 visit. For the first time since Baidu ’s founding, the homepage has been socially adjusted. At the same time, the news that Baidu has entered the mobile operating system has also changed. The search giant believes that mobile Internet will be an important strategic opportunity in the future. Although before this, there have been Lei Jun's Xiaomi in China, Alibaba's Alibaba Cloud and others have successively entered the field.
Baidu CFO Li Xinzho revealed that Baidu will focus on investing in the mobile Internet and cloud sectors in the future. Regarding Baidu's investment strategy, she said that she will decide whether to invest in a certain field or a certain company based on the three criteria of strengthening core business, promoting the development of the industry chain, and winning the future of the Internet.
Regarding the adjustment of the homepage, Wang Zhan, vice president of Baidu, believes that once the user's needs are met on Baidu's new homepage, it is understandable that it will have a certain impact on Baidu's search marketing, but from another level, Baidu's service has been better. It will also be confident in obtaining long-term benefits from Baidu's homepage.
Behind the homepage adjustment
At the Baidu World Congress, Baidu launched the "traffic distribution center" Baidu homepage, which turned its homepage from a single search box into a "website navigation station" plus "app center similar to Apple's app store." This is the first time that Baidu has adjusted the overall layout of the webpage since it was officially launched in 2000.
This is questioned by the outside world. Baidu, as a traditional search engine, is facing the challenge of Facebook-based social network business model and slightly inadequate innovation. In fact, the personalized homepage launched by Baidu is not a brand new concept. Li Xinzheng said that this is a major change in Baidu's internal service concept. Baidu will turn the homepage into a personalized thing. At present, Baidu has mastered the "recommendation engine" technology.
The "recommendation engine" that Li Xinzheng said was not in the hands of Baidu. Internationally, companies including Microsoft, Google, Facebook, IBM, Cisco, etc. all attach great importance to the research and development of this technology, and have made different degrees of progress.
The biggest competitor, Zhou Jie, former global technical director of Google, believes that the boundary between advertising and information is becoming blurred, and the future recommendation engine can be "ubiquitous", not only to realize the active push of information, but also to realize machine learning.
Through this layout, Baidu's ambitions in the future mobile Internet era have emerged: on the one hand, Baidu may form a "super personal center" on the future Internet through "No. 1 Direct", on the other hand, Use its inherent "recommendation engine" for more intelligent commercial operations.
Focus on investments such as mobile Internet
As an Internet giant with a market value of more than US $ 50 billion, Baidu's investment has been the focus of the industry, especially entrepreneurs.
What kind of company will become Baidu's investment target? From investing in Yaodian 100, investing in Anjuke to participate in real estate information and trading links, investing in Qijia.com to enter home and decoration customized e-commerce services, and in-depth cooperation with the three major international record companies, investing in genuine video sites Qiyi promote video sites After the listing boom, in 2011 Baidu used a strategic investment of USD 306 million to search where to go for vertical search.
Li Xinzheng said, "At present, most of the investment is used to assist Baidu, including search technology, frame technology, and natural search and business search that have evolved through search technology. Natural search and business search, we do not have this, others have, Then we go to invest. Or what we need in big search and commercial search, others can give us this thing or can strengthen our technical strength, we also go to invest. "
Regarding future investment priorities, Li Xinzheng said that Baidu will focus on investments in the mobile Internet and cloud sectors in the future.
However, it is understood that not all companies in the field of investment of Baidu are outstanding every time. In Li Xinzhao's view, Baidu's investment in vertical fields such as Qiyi is not aimed at competing with anyone. For Baidu, the more important purpose is to provide a good user experience, which is equivalent to investing in vertical content to supplement the main search business.
The above information source "Venture Investment" is authorized by the China Venture Capital Research Institute (CVCRI) to publish it. All rights reserved. Please indicate the source when reprinting.